Foreign ministry launches digital campaign for country’s image building, heroes’ recognition

Foreign ministry launches digital campaign for country’s image building, heroes’ recognition


ISLAMABAD, Mar 22 (APP): The Ministry of Foreign Affairs Monday launched a digital campaign to highlight country’s positive image and potential besides recognizing the heroic services of women and health workers in national development.

Foreign Secretary Sohail Mahmood would lead the campaign that had been initiated on Foreign Minister Shah Mahmood Qureshi’s directives in connection with the Pakistan Day celebrations.

Launched with the hashtag #OneNationOneDestiny, the drive consists of releasing of special documentaries as well as beautiful national song written and sung by Director General of Foreign Ministry Shakeel Anwar.

The netizens highly lauded the foreign ministry’s campaign and also joined it by sharing the images and videos highlighting Pakistan’s natural landscape as well as potential in multiple fields.

The foreign ministry also released documentary to recognize the role of women in Pakistan’s creation as well as development starting from Fatima Jinnah and Pakistan’s First Lady Begum Ra’ana Liaqat Ali Khan and First female prime minister Benazir Bhutto to showbiz stars including Mahira Khan and Mahwish Hayat.

Other women featuring in the documentary included politician Shaista Ikramulah Khan, Captain Women Guards Movement Zeenat Haroon Rashid, writer Professor Aisha Akhtar, philanthropist Bilqees Edhi, first female foreign minister Hina Rabbani Khar, foreign secretary Tehmina Janjua, Malika Tarannum Noor Jahan, folk singer Reshma, singer Nazia Hassan, Sufi singer Abida Perveen, Pakistan women cricket, rugby and football teams, female Lt. General Nigar Johar, IGP Sheeba Shah, FC Commanding Officer Hina Munawar, army doctors, women UN peacekeepers, police commandos and pilots.

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